Sales Lift & Effectiveness

An in-store intercept category management research program

Entertainment tie-ins may generate more buzz than sales

Marketers discuss RFQs, RFID technology, retailer relations and the role of P-O-P during a tough economy.

A survey of retailer executive attitudes and practices

Packaging expert Jim Peters looks at how marketers can use packaging to tailor brand messages to female consumers

A survey of retailer executive attitudes and practices

Consumer attitudes about shopping in the supermarket, drug and mass channels

In-store broadcasts produced by Hormel attempt to demystify Indian food

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