Sales Lift & Effectiveness

Documenting the "Business Value" of New Packaging Innovations

Using Context Effects to Influence Choice

Three studies examine people's intuitive abilities to influence others by leveraging context effects and their reactions when they believe others are manipulating the choice context to influence them.

Dentyne Adds Fire To Ice For Combined Displays

McMilk Pairing Makes Everyone Happy

California Milk Processor Board teams with McDonald's to produce sales results for both

Knowledge Is Served in Many Ways

Back-to-School Shopping Survey, 2003

Retailer Attitudes Toward Account-Specific P-O-P

Free-Standing No More

Marketers have turned Sunday FSIs into brand-building 'events' that get retailers fully on board

Front-End Focus

Best Practices for Superior Checkout Merchandising

Coupon Trends Overview, 2002

Sluggish economy spurs search for deals

FTC's 2001 Tobacco Ad Report

P-O-P spending down, allowances and value-adds up in 2001

Creative Touches

Examining the impact of brand communication and consumer promotion on the sales lift generated from displays