Quick Poll: What Motivates New Food Product Purchases? Prilosec: One for the Record Books Quick Poll: Coupon Alternatives Consumer Purchase Decisions in the C-Store Category Captains: A Managerial View of the New Shelf Management Protocols in Consumer Retailing Impact of Category Management on Retail Prices and Performance: Theory and Evidence Supplier Influence on Retail Category Management Antitrust and Category Captains: Insights from the Field The Package is the Product Increasing the likelihood of new product success The Impact of Displays on Product Launches Study yields information about aspects of in-store merchandising most likely to drive new-product sales Building Private Label Brands Putting the Pieces Together at the Point of Sale First Previous 56 57 58 59 60 Next Last