Aligning the Organization for Shopper Marketing ConAgra Rolls Out Spicy Snacks Act II reaches Latinos through sampling; Slim Jim 'Dares' consumers EmSense in Limbo Institute Partners with Effie Worldwide for Shopper Marketing Effie Competition New categories in greatly expanded competition reflect growing focus on shoppers vs. consumers Nielsen Acquires Analytics Firm Understand Your Brand's Core Identifiers Color, shapes, symbols and words, in that sequence, are what drive purchase intent Case Study: Pyrex 'Giada' Promotion 'The Checkout' on Cause Marketing The Hub: The Shopper's Trophy Brands that create cravings are the shopper’s best reward The Hub: Ready at Retail Shopper marketing has jelled as a brand-building discipline. First Previous 30 31 32 33 34 Next Last
