Brief-ly Speaking Creative briefs, when done right, hold everyone accountable and can practically guarantee success Effie Case Study: Febreze Home Collection Launch at Walmart Memo to CEOs: Your Future is Shopper Marketing An Integrated Approach: PepsiCo Team Puts It All Together POPAI Preps Shopper Engagement Study Summit 2011: Offers Wrapped in Insights Kellogg Co. connects the dots to help retailers innovate Effie Case Study: Walgreens Makes the Best of Intentions ConAgra Provides a Center-Store Solution Shelf set targets shoppers looking for microwaveable convenience meals SymphonyIRI's 2010 New Product Pacesetters The Hub: Tier-Two Retailers Smaller, regional chains offer strong opportunities for sales growth. First Previous 30 31 32 33 34 Next Last