An Update on Collaborative Shopper Marketing Kantar: Digital Coupon Events Up 60% in 2010 Economy of Scale PepsiCo Scores with Gas Pump Promos Who's Who in Shopper Insights 2010 Execution No Longer Just 'Send It and Hope' Money spent at the front end on research is being matched at the back end on compliance checks Jimmy Dean Targets Busy Moms with Breakfast Line Shopper Marketing Side Effects Shopper Marketing 4.0: Building Scalable Playbooks That Drive Results Booz/GMA report finds budgets rising, effective tactics emerging Case Study: Nestlé's Single-Cup Plan Wins with Retailers First Previous 33 34 35 36 37 Next Last
