Deli Department % Increase in Weekly Volume Bakery Department % Increase in Weekly Volume Average Sales Response (By Percentage Increase) to In-Store Displays (No Price Cut or Feature Ad), Selected Categories Average Sales Response (By Percentage Increase) to In-Store Displays (No Price Cut or Feature Ad), Selected Cities Holiday Comparison: National Beer Brand - Chicago Decay In Category Display Effectiveness Measuring Consumer Response to P-O-P Measuring Consumer Response to P-O-P First Previous 30 31 32