General Merchandise Dept. % Increase in Weekly Volume Dairy Department % Increase in Weekly Volume Non-Edible Groceries Dept. % Increase in Weekly Volume Average Sales Response (By Percentage Increase) to In-Store Displays (No Price Cut or Feature Ad), Selected Cities Average Sales Response (By Percentage Increase) to In-Store Displays (No Price Cut or Feature Ad), Selected Categories Measuring Consumer Response to P-O-P Measuring Consumer Response to P-O-P Holiday Comparison: National Beer Brand - Chicago Decay In Category Display Effectiveness First Previous 30 31 32
