Understand Your Brand's Core Identifiers Color, shapes, symbols and words, in that sequence, are what drive purchase intent Case Study: Pyrex 'Giada' Promotion 'The Checkout' on Cause Marketing The Hub: Ready at Retail Shopper marketing has jelled as a brand-building discipline. The Hub: Shelf Assurance Johnson & Johnson makes shopping better for moms. The Hub: The Shopper's Trophy Brands that create cravings are the shopperβs best reward Study: Facebook is a Friend for Retailers Nielsen Acquires NeuroFocus Ahold Uses Online Ads to Increase In-Store Sales Brief-ly Speaking Creative briefs, when done right, hold everyone accountable and can practically guarantee success First Previous 29 30 31 32 33 Next Last