Chart 1: Incremental Sales Generated by Price Promotions Chart 4: Effect of Consumer Promotion Conditioning on Sales History The Mirage of Promotional Lift Do price promotions really pay out? Chart 3: Incremental Sales from Coffee Price Promotions Chart 6: Change in Sales During Price Promotion Chart 2: Non-loyal Consumer Sources of Incremental Sales Chart 5: Price Promotion's Lack of Impact on Category Sales Putting P-O-P To The Test Jim Litwin thinks that measuring P-O-P effectiveness is not only possible, it's easy with the right tools. Count On It: Numbers in P-O-P Displays Result in More Sales Want to increase and potentially double the amount of an item a grocery shopper buys? Use numbers in P-O-P, suggests a series of studies that originated at the University of Illinois. How "Purchase-Quantity-Limits" Influence Canned-Soup Purchases First Previous 19 20 21 22 23 Next Last
