Sales Lift & Effectiveness

GfK survey shows marketers are searching for a targeting ‘silver bullet’ in their mobile marketing

Brand addresses shopper challenges common to the category through test at Kroger

Q&A with Patrick Fitzmaurice

Manufacturer teams with Bed Bath & Beyond to tackle a traditionally bland category

Despite initial skepticism, Kraft Foods uses Quri's services to gather data on in-store execution

P-O-P firm's design solution props up manufacturer's merchandising strategy at Sam's, Costco

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