Sales Lift & Effectiveness

While many consumers still clip physical coupons, more and more are clicking for digital offers, and the retailers are attempting to meet evolving shopper preferences

Brand addresses shopper challenges common to the category through test at Kroger

GfK survey shows marketers are searching for a targeting ‘silver bullet’ in their mobile marketing

Q&A with Patrick Fitzmaurice

Manufacturer teams with Bed Bath & Beyond to tackle a traditionally bland category

Despite initial skepticism, Kraft Foods uses Quri's services to gather data on in-store execution

P-O-P firm's design solution props up manufacturer's merchandising strategy at Sam's, Costco