Are Manufacturer Advertising and Retail Price Promotions Substitutes or Complements? Abstract from the Journal of Retailing (Volume 78, Issue 4) 8. Claimed influence of advertising on purchase decision: Meats vs. all food products 2002 Point of Decision Meatcase Intercept Study 9. Consumer awareness of meat merchandising First Wave Results Released in POPAI 'Measured Medium' Study Abstract: Point-of-Purchase Displays and Brand Sales Product Marketers: Do You Measure the Effectiveness of Your P-O-P Displays? Marketing's Effect on C-Store Shoppers? Supermarket Point of Purchase Display Close-up Study An In-Store Focus on Purchase Decision-Making at The Display Chart 2: Non-loyal Consumer Sources of Incremental Sales First Previous 18 19 20 21 22 Next Last