Sales Lift: Please estimate by what percent your P-O-P programs increase sales. Are Manufacturer Advertising and Retail Price Promotions Substitutes or Complements? Abstract from the Journal of Retailing (Volume 78, Issue 4) 9. Consumer awareness of meat merchandising 8. Claimed influence of advertising on purchase decision: Meats vs. all food products 2002 Point of Decision Meatcase Intercept Study First Wave Results Released in POPAI 'Measured Medium' Study Abstract: Point-of-Purchase Displays and Brand Sales Product Marketers: Do You Measure the Effectiveness of Your P-O-P Displays? Supermarket Point of Purchase Display Close-up Study An In-Store Focus on Purchase Decision-Making at The Display Marketing's Effect on C-Store Shoppers? First Previous 18 19 20 21 22 Next Last
