Expansion Advertising Many high-share, low-growth brands are now using advertising to suggest new ways to use the brand or new situations in which it can be consumed. An Anchoring and Adjustment Model of Purchase Quantity Decisions Developing Copy Tests that Estimate Brand Usage Shoppers' Awareness of P-O-P Advertising Strategies to Increase Usage Frequency Research Shows In-Store Decisions Increasing 1995 POPAI Study Tracks Shopper Trends Can Package Size Accelerate Usage Volume? Four laboratory studies and a field study show circumstances in which larger package sizes encourage greater use than smaller package sizes. How Shoppers Feel About Displays Where Do Shoppers See Special Displays in a Store? Consumer Behavior Study Measures Promotion Effectiveness First Previous 88 89 90 Next Last