Research: NRF's Back-to-School 2014 Survey Sales to approach $75 billion in second-largest spending season of the year Planned Shopping Periods for 2014 Back to School Season Total 2013-2014 Holiday/Seasonal Spending Smartphone Use During 2014 Back to School Shopping Planned Back-to-School/College Spending for 2014 Channels Shopped During 2014 Back to School Season Understanding Gen Z Z: The Next Generation of Shoppers OASIS Report: The Big Game (i.e., Super Bowl) OASIS Report: Nexium 24HR Launch First Previous 88 89 90 91 92 Next Last