Trends in U.S. Sports/Fitness Participation Pets... Better Than Sex? Scientific Technique Measures Emotional Impact of P-O-P Research uses biofeedback to gauge consumers' response to in-store display designs Association of Point of Purchase Tobacco Advertising and Promotions with Choice of Usual Brand Among Teenage Smokers Perceptions and Realities of Male Shopping Behavior An abstract from the Journal of Retailing, Volume 77, Issue 1 Can Culture Affect Prices? A Cross-Cultural Study of Shopping and Retail Prices An abstract from the Journal of Retailing, Volume 77, Issue 1 A Benefit Congruency Framework of Sales Promotion Effectiveness Examing the effectiveness of monetary vs. non-monetary promotions Comparison Methods for Identifying Heavy Users New Techniques to Generate Key Marketing Insights Laddering and prototyping analyses use in-depth interviews and structured visualization to generate key insights into consumer behavior. What elements of a package's appearance do consumers use to determine the quality of a product? First Previous 85 86 87 88 89 Next Last