Scientific Technique Measures Emotional Impact of P-O-P Research uses biofeedback to gauge consumers' response to in-store display designs Perceptions and Realities of Male Shopping Behavior An abstract from the Journal of Retailing, Volume 77, Issue 1 Can Culture Affect Prices? A Cross-Cultural Study of Shopping and Retail Prices An abstract from the Journal of Retailing, Volume 77, Issue 1 Association of Point of Purchase Tobacco Advertising and Promotions with Choice of Usual Brand Among Teenage Smokers A Benefit Congruency Framework of Sales Promotion Effectiveness Examing the effectiveness of monetary vs. non-monetary promotions Comparison Methods for Identifying Heavy Users New Techniques to Generate Key Marketing Insights Laddering and prototyping analyses use in-depth interviews and structured visualization to generate key insights into consumer behavior. What elements of a package's appearance do consumers use to determine the quality of a product? The Variety of an Assortment Testing P-O-P Synergy Multi-variable testing allows QualPro to measure P-O-P effectiveness in a real-world setting. First Previous 86 87 88 89 90 Next Last
