Consumer Attitudes & Behavior

Endcaps and floorstands are driving shoppers to product categories in-aisle

Campbell launches new lines to meet the needs of target demographic – women aged 25-40

Positions its odor-controlling cat litter as an alternative for busy consumers

Marketers take advantage of consumers' increasing comfort shopping for sexual wellness products at mainstream retailers

"In-store decision rate" pegged at 76%

Facial hair styling tool debuts with in-store, social media and advertising support

More than half of dads collect coupons and plan the week’s meals in advance of hitting the store

Experts say it's imperative for brands to participate in retailer-driven activity

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