Insights into the Brand Loyalty of Hispanics Study finds that sampling, price promotions will entice this demographic to try new brands Black Box Wine Creates a Buzz Constellation Brands uses sampling and word of mouth to change perception of boxed wine P&G Reinvigorates Ivory Brand Campaign and new packaging target moms with value/simplicity message Rose-Colored Glasses? Purchase Influences in Club Stores Best Practices in Shopper Marketing Measurement, Part 1: Rationalizing the Investment French's Freshens Its Packaging Category-defining brand helps Mom 'bring family together' at holidays Messy Menageries The Digital Future in Focus Key insights from 2011 and what they mean for 2012 from comScore Inc. The Why Behind the Buy The new normal is no longer new, it is just normal. Merchandising Trends: Driving Consumption Through Shopper Marketing A 'Times & Trends' Report from SymphonyIRI Survey Finds Quality Often Outweighs Price First Previous 77 78 79 80 81 Next Last