The Package is the Product Increasing the likelihood of new product success Putting the Pieces Together at the Point of Sale Research Insights to Improve Point-of-Sale Marketing The Impact of Displays on Product Launches Study yields information about aspects of in-store merchandising most likely to drive new-product sales Building Private Label Brands Strategies for Marketing Consumer Electronics at Retail Using Context Effects to Influence Choice Three studies examine people's intuitive abilities to influence others by leveraging context effects and their reactions when they believe others are manipulating the choice context to influence them. Maytag Survey Helps Fine-Tune P-O-P Selection Film Buying Decision Tree Back-to-School Spending to Pass $14 Billion First Previous 78 79 80 81 82 Next Last
