Coupon Redemption, by Distribution Method Coupon Redemption, by Class of Trade The Legend of P-O-P P-O-P Purchasing Influence vs. Media/Advertising Influence Consumer Purchase Observations Consumer attitudes about shopping in the supermarket, drug and mass channels P-O-P Recall vs. Media/Advertising Recall Average Time Spent Shopping a Category Planned vs. Unplanned Brand Purchase Decisions Where do consumers learn what local stores have to offer? Quick Poll: Coupon Usage First Previous 74 75 76 77 78 Next Last
