Consumer Attitudes & Behavior

Mastercard SpendingPulse insights showed online sales jumped 10.6% while in-store spending increased 6.8% compared to 2021.

Kroger’s data analytics subsidiary outlines four trending developments that impacted the path to purchase in 2022, from awareness to activation to loyalty.

Chicory recently surveyed more than 2,000 U.S. consumers to understand how digital recipe usage is changing amid inflation and accelerated digital adoption.

Consumers are turning to Amazon and grocery stores to meet their needs, according to data from Breaktime Media.

Path to Purchase Institute’s 27th annual Trends Report examines a variety of key issues that are influencing the future of shopper engagement. Members have an exclusive opportunity to begin reviewing the data.

Chicory surveyed more than 1,000 U.S. consumers in March for a white paper analyzing shopper behavior influencing the path to purchase.

Here are four questions brands should use to ensure strategic growth.

Online vs. offline shopping: As consumer behaviors and the state of retail continue to evolve, research shows how and where to reach and influence shoppers.

NextUp’s annual Leadership Summit in October provided plenty of inspiration and strategies to better the working world for women.

Retail media ads generated 192% higher revenue on Black Friday compared to the November daily average, according to Skai.