Consumer Attitudes & Behavior

P2PI Research: Evolution of the In-Store Shopping Experience

Path to Purchase Institute members have exclusive access to review the full findings from proprietary research examining how consumers have adapted their shopping habits during the last year, both in stores and online.
Report Examines Online Grocery Shopping Behavior

Chicory's annual survey asks about order frequency, average basket value, retailer preferences, cart composition, shopping challenges and more.
84.51° Highlights Snack Trends at Retail

Tying into February's designation as National Snack Food Month, Kroger’s data analytics subsidiary shares insights into how and why consumers are snacking and how purchasing behavior has evolved.
Study Examines How Brands Connect With Black Consumers

McCormick, Walmart and Sprite are among the brands that resonate best with Black Americans, according to 2023 research from Collage Group.
2023 Valentine’s Day Gift Shopping Trends

Consumers turn to grocery stores and Walmart for the February holiday, according to data from Breaktime Media.
Shopping With Kids Costs 35% More Than Shopping Alone, Study Shows

A consumer survey from Slickdeals indicates that American parents tend to save money shopping solo, though bringing their kids along can offer a learning and bonding experience.
Member Report: Inflation and the Ever-Evolving Shopper

Shoppers have flocked back to stores, but a majority have switched retailers to save money, according to a recent survey.
How Effective Are Super Bowl Ads?

Research from Mitto finds that spending millions on a Super Bowl ad may increase overall brand awareness, but it's less likely to elicit a response from a consumer, particularly women.
How CPG Marketers Are Battling Inflation

To offset the impact of high prices at the shelf, CPG brands continue to focus on product quality, creating value for consumers and strengthening retailer relationships.
The New Consumer (January-February 2023)

Digital Commerce Trends: Separate research from Rain the Growth Agency and Chicory examines how shoppers, brands and retailers are being impacted.

P2PI Research: Evolution of the In-Store Shopping Experience

Report Examines Online Grocery Shopping Behavior

84.51° Highlights Snack Trends at Retail

Study Examines How Brands Connect With Black Consumers

2023 Valentine’s Day Gift Shopping Trends

Shopping With Kids Costs 35% More Than Shopping Alone, Study Shows

Member Report: Inflation and the Ever-Evolving Shopper

How Effective Are Super Bowl Ads?

How CPG Marketers Are Battling Inflation

The New Consumer (January-February 2023)

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