Consumer Attitudes & Behavior

P2PI Trends Report 2023

Path to Purchase Institute’s 27th annual Trends Report examines a variety of key issues that are influencing the future of shopper engagement. Members have an exclusive opportunity to begin reviewing the data.
Omnichannel Grocery Shopper White Paper

Chicory surveyed more than 1,000 U.S. consumers in March for a white paper analyzing shopper behavior influencing the path to purchase.
Member Perspective: Reframing the Planning Process

Here are four questions brands should use to ensure strategic growth.
The New Consumer (November-December 2022)

Online vs. offline shopping: As consumer behaviors and the state of retail continue to evolve, research shows how and where to reach and influence shoppers.
NextUp Leadership Summit 2022 Takeaways and Action Items

NextUp’s annual Leadership Summit in October provided plenty of inspiration and strategies to better the working world for women.
Digital Advertising Drives Black Friday 2022 Spend

Retail media ads generated 192% higher revenue on Black Friday compared to the November daily average, according to Skai.
Consumers Eager for Holiday Savings Events, Survey Finds

Despite a looming recession, a recent consumer survey from Deloitte found that shoppers plan to spend half of their holiday budgets during the Black Friday and Cyber Monday sales this year.
BevAlc Purchasing Trends to Expect for the Holidays

Data from Catalina points to premixed cocktails and low-alcohol wine rising in popularity at the expense of wine and hard seltzer.
Shopper Insights & Measurement Forum Takes Place Dec. 6-7

The Shopper Insights & Measurement Forum is a free virtual education series during which thought leaders will share their expertise on collecting and analyzing shopper data and insights across the path to purchase.
Study: Holiday Shopping to Start Later, Take Place In-Store

With fears of inflation and the economy looming, consumers are preparing to tackle this year’s holiday season differently than in recent years, according to a study from Emodo.

P2PI Trends Report 2023

Omnichannel Grocery Shopper White Paper

​​​​​​​Member Perspective: Reframing the Planning Process

The New Consumer (November-December 2022)

NextUp Leadership Summit 2022 Takeaways and Action Items

Digital Advertising Drives Black Friday 2022 Spend

Consumers Eager for Holiday Savings Events, Survey Finds

BevAlc Purchasing Trends to Expect for the Holidays

Shopper Insights & Measurement Forum Takes Place Dec. 6-7

Study: Holiday Shopping to Start Later, Take Place In-Store

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Member Perspective: Reframing the Planning Process