Consumer Attitudes & Behavior

Shopping With Kids Costs 35% More Than Shopping Alone, Study Shows

A consumer survey from Slickdeals indicates that American parents tend to save money shopping solo, though bringing their kids along can offer a learning and bonding experience.
Member Report: Inflation and the Ever-Evolving Shopper

Shoppers have flocked back to stores, but a majority have switched retailers to save money, according to a recent survey.
How Effective Are Super Bowl Ads?

Research from Mitto finds that spending millions on a Super Bowl ad may increase overall brand awareness, but it's less likely to elicit a response from a consumer, particularly women.
The New Consumer (January-February 2023)

Digital Commerce Trends: Separate research from Rain the Growth Agency and Chicory examines how shoppers, brands and retailers are being impacted.
Member Spotlight (January-February 2023)

A snapshot of industry leaders from the P2PI member community: Lactalis US Yogurt, Grey and Nestle Coffee Partners.
Brand Watch: Molson Coors Celebrates with Drizly

The BevAlc company’s Topo Chico hard seltzer finds an audience online.
All About Shopper Measurement

Here are three key principles to consider for the future of this practice, according to Matthew Sharp, a former marketing science team member at Meta.
How CPG Marketers Are Battling Inflation

To offset the impact of high prices at the shelf, CPG brands continue to focus on product quality, creating value for consumers and strengthening retailer relationships.
Trends 2023: Retailer Media Networks Ratings and Challenges

We asked participants in the Path to Purchase Institute's annual Trends survey, "For any retailer media network you have worked with, rate its performance in the following areas ..."
Path to Purchase Trends 2023: Challenges and Opportunities

Our 27th annual survey finds commerce marketers concerned about navigating inflation and the economy, while also trying to figure out how to leverage the promise that retailer media networks bring.

Shopping With Kids Costs 35% More Than Shopping Alone, Study Shows

Member Report: Inflation and the Ever-Evolving Shopper

How Effective Are Super Bowl Ads?

The New Consumer (January-February 2023)

Member Spotlight (January-February 2023)

Brand Watch: Molson Coors Celebrates with Drizly

All About Shopper Measurement

How CPG Marketers Are Battling Inflation

Trends 2023: Retailer Media Networks Ratings and Challenges

Path to Purchase Trends 2023: Challenges and Opportunities

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