Consumer Attitudes & Behavior

Despite a looming recession, a recent consumer survey from Deloitte found that shoppers plan to spend half of their holiday budgets during the Black Friday and Cyber Monday sales this year.

Data from Catalina points to premixed cocktails and low-alcohol wine rising in popularity at the expense of wine and hard seltzer.

The Shopper Insights & Measurement Forum is a free virtual education series during which thought leaders will share their expertise on collecting and analyzing shopper data and insights across the path to purchase.

With fears of inflation and the economy looming, consumers are preparing to tackle this year’s holiday season differently than in recent years, according to a study from Emodo.

Research details how Hispanic consumers behave collectively and across acculturation levels and age cohorts.

Research from Bazaarvoice finds that shoppers are influencing shoppers through user-generated content along the path to purchase, with social media playing an increasingly important role.