Raichle Molitor Turns Up Heat for Ski Boot Liner Display

Something's cooking in a new display unveiled by Raichle Molitor USA Inc., a Swiss ski products company with U.S. headquarters in Brewster, N.Y. -- ski boot liners. The display features a convection oven in which the liners are warmed and molded to a customer's feet. New slatwall shelves with a matching look have also been introduced.Raichle's line of ThermoFlex boot liners are showcased in the floorstand display, which holds five samples each of men's and women's boot liners in varying sizes, the convection oven and two acrylic shelves that exhibit a molded and unmolded boot liner. Wording on the header holding the acrylic shelves boasts the product's features.When retailers sell a pair of ThermoFlex ski boot liners, which retail from $139 to $179, they place the pair in the oven and heat it at 240 degrees for ten minutes. The customer then places the liners on his/her feet. As the pair cools, it is molded to the customer's feet to provide a 100% custom fit, without the undesirable pressure points that can cause pain while skiing.The 26-inch-wide by 69-inch-high by 18-inch-deep unit (with a removable, 22-inch-high header) weighs 42 pounds (without oven) and is provided to retailers for $245 each. The oven is provided by Raichle for $195. A retailer may purchase the convection oven elsewhere, but "it's much cheaper through us," states Ingrid Niehaus, director of advertising and marketing services for Raichle.The ThermoFlex liner floor unit is constructed of metal and upgraded with a grey Hammertone finish. The removable header, made of white Sintra plastic and silkscreened in black and red, may also be used as a countertop display and is available for $36, when ordered separately. The floor units are on wheels for easy mobility, are shipped knocked down and are easily assembled by the retailer with about seven screws.For displaying Raichle's line of ski and snowboard boots, new metal slatwall shelves featuring the same grey Hammertone finish and black logos are also available. One shelf for every Raichle boot model ordered by the retailer is provided free of charge. "Slatwall shelves have been around for a long time, but they've never looked like this," states Niehaus. "The Hammertone-finished metal gives them an expensive, high-tech look. They're bigger than the average slatwall shelf, so they really stand out. Most slatwall shelves are made of plexiglass, but our metal shelves are much more durable."All of Raichle's 5,000 slatwall shelves have been placed. Additional units will be produced this summer for next season.A matching step-in foot sizer, or fit stick, complete with the Raichle logo on Hammertone-finish metal, will also be introduced next season.

Raichle Molitor Turns Up Heat for Ski Boot Liner Display

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