Sustainability, culture and QR code usage are among the trends driving brands and retailers (including Heinz, Boxed Water and Persil) to rethink packaging designs.
The snack food brand, launched by the Jonas Brothers in partnership with The Naked Market in 2021, has expanded to additional retailers after making its brick-and-mortar debut at Walmart in April 2022.
The Path to Purchase Institute rounded up insights about e-commerce, retail media and personalization from leaders across the industry, including Walgreens, Caseyโs and Petco.
Paul Brenner, SVP of Retail Media and Partnerships at Vibenomics, discusses how Mood Media and Vibenomics have come together to lead in-store innovation.