Kevin Miller, the grocery retailer's CMO, discusses its new retail media shoppable video and livestream solution, and how to attract a younger shopper base.
Webstop will leverage Swiftly's advanced mobile app platform to bring regional and independent grocery clients improved features and a functionality that enables them to capture their share of the growing retail media market.
The offerings span ad technology, updates to the order management system, remote smart-cart management and changes to the white-label e-commerce solution.
The Adsta Enablement Platform supports the independent segment by offering a consolidated system that manages media inventory, order fulfillment, campaign analytics and financial reporting.
Tying into February's designation as National Snack Food Month, Kroger’s data analytics subsidiary shares insights into how and why consumers are snacking and how purchasing behavior has evolved.
