Supermarket/Grocery

Kroger united 25 brands for a "Return to School" promotion and sweepstakes following the 2024 holiday break.

Walmart, grocery stores and Amazon are among the top shopping destinations for the Feb. 14 holiday, according to data from Breaktime Media.

German discounter also reveals ambitious growth plans for 2025.

The regional grocer is set to launch digital advertising at nearly 200 supermarkets.

The retailer has activated its National Hockey League sponsorship with a game and sweepstakes running throughout the 2024-2025 season.

We showcase a sampling of eye-catching Big Game activations at retail, including from Bud Light and Diageo.

CPG brand marketers in this year's survey indicated that RMNs are as or more effective than other digital media, and they’ve increased investment in them, among other findings.

Amazon unveils ad-tech service for online retailers, Dentsu hires IAB’s Jeffrey Bustos, and CVS bets on in-store media.

Buechel will lead Worldwide Grocery Stores, which includes Amazon Fresh, Amazon Go and Whole Foods.

Donna Tweeten, the previous chief marketer, retired on Jan. 24 after 35 years at the retailer, and a new leader has taken the helm.