Supermarket/Grocery

HGG is defining what it means to be a modern Hispanic and tech-forward grocer through the power of AI and marketing enhancements.

The grocer's experience team wants to blend daily rhythms and digital touchpoints to build seamless shopper journeys.

Merchandising and digital execs share how the retailer is integrating digital features across its business at varying scales.

In a push to get grocers thinking differently, Ryan Draude, head of loyalty and digital at Giant, drew from his background in hospitality to share repeatable loyalty frameworks.

Albertsons Media Collective is piloting the initiative this summer with Mondelez as a launch partner.

Whole Foods Market ran an “Explore the Tropics” campaign in April to spotlight island-inspired dishes.

The brand blends cultural nostalgia and humor in a new interactive, educational activation that includes a promotional overlay at H-E-B.

The retailer’s PC Express now offers subscription options and other time-savers.

The goal is to improve programmatic campaign performance on the open internet with retail media data.

Kenvue Brands’ Neutrogena encouraged Walmart shoppers to “reboot your routine” with a New Year’s resolution-themed bulk purchase incentive.