In-Store Experience

Boots UK’s Ollie Shayer and SMG’s Sam Knights discuss the retail media challenges and opportunities in the U.K. and beyond.

Our latest display gallery presents a sampling of eye-catching and effective in-store activations, in the BevAlc category and beyond.

Two locations in Michigan offer a simplified and convenient shopping format and experience.

The updated homepage employs fresh imagery, live video and a social media-inspired scroll designed to encourage product exploration.

The Path to Purchase Institute rounded up insights about e-commerce, retail media and personalization from leaders across the industry, including Walgreens, Casey’s and Petco.

To honor the micro-holiday and Crayola's 120th anniversary, the brand is giving away free customizable crayon boxes at its immersive Crayola Experience stores.

More than 80% of those surveyed expect hyper-curated in-store experiences by 2030, according to Synchrony.

PRN executives share their thoughts on the state of in-store media, the opportunities and challenges available, and best practices for activating without getting "Minority Report" creepy.

“The Clinique Lab” is a gamified, photorealistic 3D environment replicating the brand’s Clinique Counter brick-and-mortar experience.

Hairitage, an inclusive haircare brand from YouTube influencer Mindy McKnight that launched exclusively at Walmart in 2020, rolled out a new anti-dandruff line on February.