In-Store Activation

Unilever has partnered with actor and writer Mindy Kaling to create a self-care focused limited-edition collection for its Walmart-exclusive Find Your Happy Place line.

General Mills’ Totino’s recently wrapped an account-specific sweepstakes at Walmart that supported the brand's desired positioning as the official snack of gaming.

Canopy is promoting the expansion of its cannabis-infused beverage portfolio with a new campaign aimed at driving brand awareness and in-store sales.

It'Sugar will open new candy department stores in the U.S., including a pop-up store in New York's Times Square, and its first in Canada.

Company's director of cultural and inclusive marketing recently discussed why and how the manufacturer launched its campaign focused on bicultural Latina moms in its Social K blog.

L'Oreal's Thayers Natural Remedies celebrated the arrival of its SKUs at Walmart recently with a TikTok influencer campaign and a custom endcap display replicating a larger-than-life bottle of the brand's facial toner.