In-Store Activation

Here are specific examples of retailer media networks leveraging audio to drive performance, writes SiriusXM's Adam Ross.

A new infographic, produced by Snipp Interactive, illustrates how AI supports brands across the entire journey — from data and insights to activation, commerce and revenue optimization.

As consumer expectations continue to rise, brands must offer benefits, relevance and timeliness when getting to know their shoppers better, according to a Dunnhumby study.  

The retailer media network expands collaboration with Reddit and Pinterest while introducing new on-site advertising tools and a certification program.

The Jenny McCarthy-backed brand rolled out to the retailer with PDQ displays and sustainable packaging.

HMT Associates' Joe Conti shares the playbook for driving incremental profit growth.

Workshops, sweepstakes, exclusive experiences and a partnership with David Beckham encourage shoppers to transform their outdoor spaces.

Inmar's Emma Versaw shares three structural shifts influencing shopper interest in alternative beverages.

Unilever positions the hair care brand as a luxury for consumers.

In a world where the distance between desire and purchase has collapsed into seconds, Snipp’s latest report reveals the five critical moments where brands can still win in today's "zero-distance" environment.