In-Store Activation

YouTube and Twitch content creators launched personal care collection Tone exclusively at the mass merchant this summer.

Kraft Heinz Co. has encouraged Sobeys shoppers to stock up with a series of bulk-purchase incentives.

Benefit Cosmetics ran a “Pink Dream” summer sweepstakes at Ulta Beauty awarding 10 winners $10,000 travel vouchers.

The shop-in-shops focus on Ontario wineries and include limited edition options.

Kenvue teamed with The Met to launch a limited-edition Band-Aid collection exclusively at Target. We dive into the campaign’s marketing and the brand's ongoing partnership.

A new exclusive jewelry collection from Kendra Scott is getting the spotlight in Target stores.

We break down the marketing campaign, which included in-store displays, social media plugs and digital ads on Ulta.com.

In this on-demand video, experts from Quad dive into the evolving landscape of consumer attention, the power of non-conscious decision-making and the need for agile testing methodologies.

Take a look at the seasonal activations that have caught our eyes so far from Colgate, General Mills, Walmart and others.

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.