Specialty Retailer

Client: Salon Quest, LLC, Chagrin Falls, OH
Product(s) Promoted: Aquage Silkening Oil Treatment
Distribution: Hair Salons
Number of Stores: 904
Production Run Quantity: 5,000
Introduction: 9/1/09
Intended Duration: 1-2 years
Dimensions (H x W x D): 12" x 13" x 7"
Weight: 3 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Downing Retail Display, Copley, OH

Design of the Times 2010 Contest Declaration

Client: SmartWool Corporation, Steamboat Springs, CO
Product(s) Promoted: SmartWool Base Layers
Distribution: Specialty retailers, sporting goods stores, ski shops
Number of Stores: 740
Production Run Quantity: 740
Introduction: 7/15/09
Intended Duration: 3 years
Dimensions (H x W x D): 72" x 22" x 24"
Weight: 60 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: Concept Designs Inc., Palo Alto, CA

Client: Virgin Mobile, Warren, NJ
Product(s) Promoted: Prepaid Cellular Phones
Distribution: Indirect cell phone stores and dealers nationwide
Number of Stores: 147
Production Run Quantity: 10,000
Introduction: 5/1/10
Intended Duration: 3-6 months
Dimensions (H x W x D): 13" x 5" x 15"
Weight: 1 lb.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Bay Cities, Pico Rivera, CA

Design of the Times 2010 Contest Declaration

Client: Bauer, Greenland, NH
Product(s) Promoted: Hockey Skate
Distribution: International
Number of Stores: 230
Production Run Quantity: 230
Introduction: 3/15/10
Intended Duration: 2 years
Dimensions (H x W x D): 21" x 10" x 12"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: The Aronson Group, Englewood, NJ

Design of the Times 2010 Contest Declaration

Client: Microsoft, Redmond, WA
Product(s) Promoted: Alan Wake Game
Distribution: GameStop locations in the U.S.
Number of Stores: 4,400
Production Run Quantity: 4,500
Introduction: 4/26/10
Intended Duration: 1 month
Dimensions (H x W x D): 59" x 24" x 13"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Origin LLC, Burbank, CA

Design of the Times 2010 Contest Declaration

Client: Virgin Mobile, Warren, NJ
Product(s) Promoted: Prepaid cellular phones
Distribution: Indirect cell phone stores and dealers nationwide
Number of Stores: 147
Production Run Quantity: 15,000
Introduction: 5/1/10
Intended Duration: 3-6 months
Dimensions (H x W x D): 4" x 5" x 6"
Weight: 1 lb.
Budget Category (U.S.): Less than $5 (display only)
Producer: Bay Cities, Pico Rivera, CA

Design of the Times 2010 Contest Declaration

Client: Capital One, Dallas, TX
Product(s) Promoted: Business banking
Distribution: Select Capital One Banks
Number of Stores: 240
Production Run Quantity: 240
Introduction: 1/1/10
Intended Duration: 2 years
Dimensions (H x W x D): 61" x 24" x 14"
Weight: 21 lb.
Budget Category (U.S.): $201 - $250 (display only)
Producer: Meyers, Minneapolis, MN

Design of the Times 2010 Contest Declaration

Client: LGE Mobilecomm, San Diego, CA
Product(s) Promoted: LG cell phones
Distribution: Independent cell phone dealers
Number of Stores: 200
Production Run Quantity: 250
Introduction: 1/10/10
Intended Duration: 3-5 years
Dimensions (H x W x D): 14" x 20" x 14"
Weight: 25 lbs.
Budget Category (U.S.): $251 - $300 (display only)
Producer: Concept Designs Inc., Palo Alto, CA

Design of the Times 2010 Contest Declaration