Specialty Retailer

Client: Panasonic AVC Networks Company, Osaka, Japan
Product(s) Promoted: Panasonic TV
Distribution: Electrical appliance stores, mass merchants
Number of Stores: 155
Production Run Quantity: 155
Introduction: 3/1/09
Intended Duration: 1 year
Dimensions (H x W x D): 59" x 18" x 20"
Weight: 40 lbs.
Budget Category (U.S.): $951 - $1,000 (display only)
Producer: Best Project Co Ltd., Osaka, Japan

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Design of the Times 2010 Contest Declaration

Client: Salon Quest, LLC, Chagrin Falls, OH
Product(s) Promoted: Aquage Silkening Oil Treatment
Distribution: Hair Salons
Number of Stores: 904
Production Run Quantity: 5,000
Introduction: 9/1/09
Intended Duration: 1-2 years
Dimensions (H x W x D): 12" x 13" x 7"
Weight: 3 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Downing Retail Display, Copley, OH

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Design of the Times 2010 Contest Declaration

Client: SmartWool Corporation, Steamboat Springs, CO
Product(s) Promoted: SmartWool Base Layers
Distribution: Specialty retailers, sporting goods stores, ski shops
Number of Stores: 740
Production Run Quantity: 740
Introduction: 7/15/09
Intended Duration: 3 years
Dimensions (H x W x D): 72" x 22" x 24"
Weight: 60 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: Concept Designs Inc., Palo Alto, CA

Client: Virgin Mobile, Warren, NJ
Product(s) Promoted: Prepaid Cellular Phones
Distribution: Indirect cell phone stores and dealers nationwide
Number of Stores: 147
Production Run Quantity: 10,000
Introduction: 5/1/10
Intended Duration: 3-6 months
Dimensions (H x W x D): 13" x 5" x 15"
Weight: 1 lb.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Bay Cities, Pico Rivera, CA

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Design of the Times 2010 Contest Declaration

Client: Bauer, Greenland, NH
Product(s) Promoted: Hockey Skate
Distribution: International
Number of Stores: 230
Production Run Quantity: 230
Introduction: 3/15/10
Intended Duration: 2 years
Dimensions (H x W x D): 21" x 10" x 12"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: The Aronson Group, Englewood, NJ

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Design of the Times 2010 Contest Declaration

Brands: "Eat Pray Love" and Cost Plus World Market merchandise
Insight: The movie's international setting complements the retailer's eclectic product offerings.
Solution: Create dedicated "Eat Pray Love" shops that take inspiration from the film's three major locations -- Italy, India and Indonesia.
Description: Shop-in-shops featured banners and a mix of Cost Plus World Market merchandise and "Eat Pray Love"-licensed products, like this replica of a day bed seen in the movie.

Retailer: Babies "R" Us
Location: Chicago