Novelty

The campaign features star Milly Alcock, limited-edition products inspired by Krypton's rebel girl beauty, and immersive activations across select stores nationwide.

A 4,000-square-foot store in New Jersey, co-designed with Sanrio, is Miniso's first intellectual property-inspired collection store in the U.S.

The store-within-a-store concept spans 1,245 square feet within a Macy’s flagship and stocks thousands of confections, novelty products and candy-themed gifts.

It'Sugar will open new candy department stores in the U.S., including a pop-up store in New York's Times Square, and its first in Canada.

Novelty chain in process of gutting its 600 stores over next five years