Social Media

Here are four questions brands should use to ensure strategic growth.

Online vs. offline shopping: As consumer behaviors and the state of retail continue to evolve, research shows how and where to reach and influence shoppers.

Our proprietary research shows how consumers are interacting with images on Amazon, other retailer websites and social media as marketers try to foster relationships and drive sales.

Located at a mall in Los Angeles, the machine recommends and doles out treats based on a dog's or cat's personality.

The livestreaming platform rolls out to Canada in tandem with its North American “Shop the Holidays” livestreaming series.

Tween beauty brand Petite 'n Pretty leveraged the likeness of a popular Gen Z influencer to promote its entry at Ulta stores during a pop-up event in California.

Pernod Ricard took ownership of the color orange on Pinterest to support the recent launch of its Jameson Orange flavored whiskey.

TikTok Shop has begun rolling out to select U.S. merchants, allowing users to purchase products directly within the video-sharing platform.

Holiday campaign offers three-packs of mini pie garnishes as substitute for iconic orange wheel.

Target has become the exclusive retail partner of Proudly, a direct-to-consumer skincare brand for melanated babies created by actress Gabrielle Union and former NBA star Dwyane Wade.