Social Media

The candy brand has expanded its partnership with the music artist to launch a colorful limited-edition package inspired by the arts and music.

Walmart Connect has introduced a slew of enhancements for its advertisers, including updates for Marketplace sellers and upgraded registry features.

Meijer recently wrapped a sweepstakes with the Peruvian Avocado Commission’s Avocados from Peru awarding one winner with a custom 2022 Tesla Model 3 electric car.

In a multi-faceted omnichannel campaign, the snack brand's variety packs mark the return of its “Back-to-School Blast Off” program, which leverages star power and a cause element in stores and online.

Social Native introduces Instagram Reels within user-generated content shoppable galleries, creating more frictionless buying paths.

Aspire Brands’ Aspire Drinks launched its Healthy Energy products at Costco in June with an exclusive “Sweet Cherry” flavor.

With more voices championing inclusivity and body positivity, the world of beauty is open to more possibilities. Joined by a panel of executives, we discuss the latest trends and innovative activations at retail, including the specialty channel. We also cover the impact of influencers, social and livestream commerce on the beauty category.

Best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards.

​​​​​​​As marketers build out their social commerce strategies, here are five tips for brands to maximize their share of an industry estimated to hit $1 trillion in the next three years.

Shannon Family of Wines enlisted DIY design influencers to help execute its "Build Your Buck Shack" omnichannel campaign, which includes an enticing sweepstakes.