Social Media

Pop music star Halsey partnered with Walmart to launch af94, an exclusive line of eye, lip, cheek and body products.

Welly is expanding its lineup to include medicine and dietary supplements exclusively at Target.

​​​​​​​The female- and Black-owned brand rolls out a new line exclusively at the specialty retailer.

We talk to Hamutal (Tula) Schieber about what’s working and what challenges remain in the digital commerce space.

The candy brand has expanded its partnership with the music artist to launch a colorful limited-edition package inspired by the arts and music.

Walmart Connect has introduced a slew of enhancements for its advertisers, including updates for Marketplace sellers and upgraded registry features.

Meijer recently wrapped a sweepstakes with the Peruvian Avocado Commission’s Avocados from Peru awarding one winner with a custom 2022 Tesla Model 3 electric car.

In a multi-faceted omnichannel campaign, the snack brand's variety packs mark the return of its “Back-to-School Blast Off” program, which leverages star power and a cause element in stores and online.

Social Native introduces Instagram Reels within user-generated content shoppable galleries, creating more frictionless buying paths.

Aspire Brands’ Aspire Drinks launched its Healthy Energy products at Costco in June with an exclusive “Sweet Cherry” flavor.