As marketers build out their social commerce strategies, here are five tips for brands to maximize their share of an industry estimated to hit $1 trillion in the next three years.
Shannon Family of Wines enlisted DIY design influencers to help execute its "Build Your Buck Shack" omnichannel campaign, which includes an enticing sweepstakes.
The Honey Pot Co. enjoyed prime merchandising space at Walmart in March as the mass merchant drew attention to women-owned brands to mark Women’s History Month.
L'Oreal's Thayers Natural Remedies celebrated the arrival of its SKUs at Walmart recently with a TikTok influencer campaign and a custom endcap display replicating a larger-than-life bottle of the brand's facial toner.
