Customer-Loyalty Programs Offer Potential, Challenges Scientific Technique Measures Emotional Impact of P-O-P Research uses biofeedback to gauge consumers' response to in-store display designs Snacking P-O-P As American dietary habits evolve into an eat-on-the-run lifestyle, snack foods and candy play a more prominent role in the lives of consumers. P-O-P helps make snacks easier to find. Dahlgren Draws Attention to Product Attributes Dahlgren Footwear launches new displays and packaging to highlight the company's first-time use of alpaca in its technical socks. State Variation in Retail Promotions and Advertising for Marlboro Cigarettes Marketing to Generation X Taxation: Urso & Brown, Inc. v. New Jersey Division of Taxation Perceptions and Realities of Male Shopping Behavior An abstract from the Journal of Retailing, Volume 77, Issue 1 A 'Rush' to Market SoBe Challenges Beverage Competition With New Energy Drink and Displays Association of Point of Purchase Tobacco Advertising and Promotions with Choice of Usual Brand Among Teenage Smokers First Previous 680 681 682 683 684 Next Last
