Marley Mouldings Display Carries Twice the Product in Half the Space

Marley Mouldings Inc., Marion, Va., has created a display for its wood moldings that allows retailers to stock twice the amount of product in half the floor space required by previous rack systems. It also displays products in a more consumer-friendly, easier-to-find fashion.The patent-pending Power Aisle II Rotating Display System features four, independently rotating units in a single display. The rotating units make browsing and choosing a molding product easier for consumers.Each of the four units are divided into 10 bins that accommodate various molding sizes and profiles. The bin capacity for each product is sized to allow the retailer to maximize turns while maintaining sufficient inventory to complete most do-it-yourself projects. Two bins in each unit can be adjusted and reduced to accommodate a smaller number of products.Corresponding bin dividers are placed inside the top and bottom of the four units to keep the long, vertical merchandise in place. Individual moldings slide out easily when lifted up and over the bottom divider.To further aid consumers in making a quick product selection, the company's Power Aisle color coding system, featured at the base of the display, helps determine which moldings will work best for a given project. Screen-printed on a styrene board attached to the display, the system identifies corner, ceiling, window, door, general purpose and chair rail moldings with various colors. Corresponding colors are featured in front of the four rotating units to identify the products stocked within.The display is designed to fit into the industry-standard 8-foot "H" frame merchandise rack. It measures 8 feet wide by 10 feet high by 4 feet deep and weighs 115 pounds. It was unveiled to the retail trade at the National Hardware Show in August 1994.Marley Mouldings has manufactured a total of 200 units. Additional units will be produced for 3,000 to 4,000 other retailers, with a goal of placing two displays per location over the next few years. The display costs $400 to manufacture and is assembled on site by Marley Moulding's in-house salesforce.The display was manufactured by Whitewater Industries, Harrison, Ohio.

Marley Mouldings Display Carries Twice the Product in Half the Space

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