The Rap on Shoes Hip-hop culture dominates the footwear category, so marketers walk to an urban beat. They also are leveraging well-known properties to establish brand trust in specific niche markets. Goodyear Rolls Out P-O-P, Store 'Zones' Unilever, Clorox Get a Safeway Duet CVS Coaxes Seasonal Sales with Coke Display Customization Study to Get Underway Soon Kmart Cleans Up with Clorox, Unilever Checking in on Wal-Mart Kraft, Coke Team for a CVS Incentive Kmart Gets Cuddly with P&G's Charmin Using Research to Guide P-O-P Decisions Using research to guide, assess and improve in-store marketing First Previous 627 628 629 630 631 Next Last
