Hall of Fame Profile: Laurie Houlihan A Q&A with Laurie M. Houlihan, L'Oreal Paris/USA Bayer Pet Meds Campaign Integrates P-O-P, TV Advertising Kroger Gets Its Day in Court with Lysol 'Cooking Light' Takes CPG Brands on the Road Trends in Media Advertising and In-Store Merchandising Presentation highlights from the P-O-P Senior Executive Congress Tesco TV Lifts Sales 10% for Brands, Agency Says Fisher-Price Stars on Broadway A case study from the Promotion Marketing Association's 2004 Reggie Awards Hungry-Man's King-Sized Adventure A case study from the Promotion Marketing Association's 2004 Reggie Awards Pedigree/Wal-Mart Paws to Recognize A case study from the Promotion Marketing Association's 2004 Reggie Awards Retail TV Network Improves Consumer Perceptions of Mall, Study Finds First Previous 627 628 629 630 631 Next Last
