Using Research to Guide P-O-P Decisions Using research to guide, assess and improve in-store marketing A Profile of Dollar Store Shoppers A look at demographics and shopping habits in the 'value' channel (updated June 2004) Kmart Gets Cuddly with P&G's Charmin Fully Krausened Girly Men Bill Schober looks at the recent court case between Miller Brewing and Anheuser-Busch Revlon Heads South of the Border Wal-Mart Chews On Dubble Bubble Contest McCormick Gets Grilling with Joe Montana Retailer & Consumer Attitudes About In-Store Sampling Results from surveys conducted by Mass Connections Safeway Wants to Give Moms a Break Not Just Child's Play Toy manufacturers juggle cost-effectiveness, how to appeal to mom and junior, differing store requirements and the benefits of licensing First Previous 629 630 631 632 633 Next Last
