Bayer Pet Meds Campaign Integrates P-O-P, TV Advertising Kroger Gets Its Day in Court with Lysol Wizards Work Display Magic for Duel Masters Launch Unilever Display Dishes Out Carb Options Line Not Just Child's Play Toy manufacturers juggle cost-effectiveness, how to appeal to mom and junior, differing store requirements and the benefits of licensing Trends in Media Advertising and In-Store Merchandising Presentation highlights from the P-O-P Senior Executive Congress 'Cooking Light' Takes CPG Brands on the Road Tesco TV Lifts Sales 10% for Brands, Agency Says Dove Beauty Bar at Wal-Mart A case study from the Promotion Marketing Association's 2004 Reggie Awards Nescafe Ice Java Launch A case study from the Promotion Marketing Association's 2004 Reggie Awards First Previous 628 629 630 631 632 Next Last
