The Rap on Shoes Hip-hop culture dominates the footwear category, so marketers walk to an urban beat. They also are leveraging well-known properties to establish brand trust in specific niche markets. The Billboard Effect Simple graphics can create powerful packaging for club stores Goodyear Rolls Out P-O-P, Store 'Zones' Making A Case Diamond enters snack nut category with a shelf display that doubles as a shipper shelf Unilever, Clorox Get a Safeway Duet CVS Coaxes Seasonal Sales with Coke Kmart Cleans Up with Clorox, Unilever Display Customization Study to Get Underway Soon Kraft, Coke Team for a CVS Incentive Checking in on Wal-Mart First Previous 626 627 628 629 630 Next Last