Using Research to Guide P-O-P Decisions Using research to guide, assess and improve in-store marketing Fully Krausened Girly Men Bill Schober looks at the recent court case between Miller Brewing and Anheuser-Busch Revlon Heads South of the Border McCormick Gets Grilling with Joe Montana Wal-Mart Chews On Dubble Bubble Contest Retailer & Consumer Attitudes About In-Store Sampling Results from surveys conducted by Mass Connections Safeway Wants to Give Moms a Break Wizards Work Display Magic for Duel Masters Launch Unilever Display Dishes Out Carb Options Line Not Just Child's Play Toy manufacturers juggle cost-effectiveness, how to appeal to mom and junior, differing store requirements and the benefits of licensing First Previous 626 627 628 629 630 Next Last
