Shopper Marketing

The new in-flight Verified Purchase Optimization solution helps CPGs deliver digital ads based on an individual’s purchase cycle.

With Amazon Prime Day underway, a recent survey sheds light on consumer sentiment toward Amazon’s targeted ads. Spoiler alert: Most don’t notice the search ads.

The Path to Purchase Institute chats with Epsilon SVP Dan Perez about the impact of inflation, changing consumer behavior and how CPGs can benefit from verified purchase optimization.

General Mills’ Totino’s recently wrapped an account-specific sweepstakes at Walmart that supported the brand's desired positioning as the official snack of gaming.

A new report summarizes how shopper behaviors are changing due to rising inflation and inventory shortages, highlighting trends and generational differences.

In June, Walmart launched an advanced second-price auction and a new campaign optimization tool called Item Recommendations.

Canopy is promoting the expansion of its cannabis-infused beverage portfolio with a new campaign aimed at driving brand awareness and in-store sales.

Agreement to combine global market information services firms NielsenIQ and GfK is expected to close later this year or in early 2023.

Company's director of cultural and inclusive marketing recently discussed why and how the manufacturer launched its campaign focused on bicultural Latina moms in its Social K blog.