Shopper Marketing

The Institute's annual Trends survey covers the overall market and today’s pressing industry issues. Take the survey and be entered in a drawing for a $100 Amazon gift card.

Instacart will leverage Advantage Unified Commerce to develop retail media solutions while giving AUC clients access to advanced testing of the delivery platform's ad formats and other benefits.

We talk to Hamutal (Tula) Schieber about what’s working and what challenges remain in the digital commerce space.

Our proprietary research allows you to dig into retail media from the shopper’s viewpoint.

Our gallery presents a sampling of eye-catching and effective in-store activations.

Lander Otegui, marketing SVP at Proximo Spirits, explains the process of going virtual for Jose Cuervo and how it can translate to real-life purchases.

Vibenomics' Paul Brenner discusses some of the notable findings in the Path to Purchase Institute’s “Shopper Engagement with Retail Media” research report.

Want to know what to expect at P2PI LIVE? Here’s the inside scoop …

​​​​​​​Clorox leverages QR code, AR to quiz the mass merchant’s shoppers on spring cleaning.