Shopper Marketing

E.l.f., Dunkin’ partner to deliver ‘OMG moment’ — first online and then at Ulta, with a collection inspired by Dunkin’s doughnut boxes and iconic logo.

The agreement will launch with KPM feeding its SKU-level store inventory data daily to Omnicom's open operating system.

A Q&A with Hana Ben-Shabat, a Gen Z expert who is helping to figure out how retailers can connect with this unique generation.

Consumer buying and drinking preferences have evolved, which is largely due to e-commerce. The barrier to entry for new alcohol brands to infiltrate the industry is lower than ever: traditional BevAlc brands are producing more products to cater to new consumer preferences and even other CPG brands are entering the alcohol category with "spiked" and "hard" twists to their non-alcoholic beverages. In an industry where preferences, tastes and shopping habits continue to evolve, agility is a must for brands. During this webinar, sponsor partner Aki kicks things off to explore how the BevAlc category has evolved and why brands need to rethink the role of data. Then we dive into a panel discussion with leading BevAlc brands to learn how the new rules of engagement have altered their marketing strategies and how they’ve evolved to keep up with their consumers’ developing preferences.

As a lead-up to the Path to Purchase Institute's Retail Media Summit, Skai's Nich Weinheimer discusses retail media budget allocation and measurement.

A Q&A with Beth Gross, director of business development & channel partnership at Yahoo and a speaker at the upcoming Retail Media Summit.

L'Oreal's Thayers Natural Remedies celebrated the arrival of its SKUs at Walmart recently with a TikTok influencer campaign and a custom endcap display replicating a larger-than-life bottle of the brand's facial toner.