Join leaders from Danone, Roundel, and Chomps to discover how imaginative storytelling, bold creative activations, and emerging tech can captivate consumers in today's demanding market.
Insights provided the rationale for a sprawling holiday-themed sensory program at Target β one grounded in a full-funnel approach to connecting retail media exposure with in-store activation.
Executives from Haleon, Walgreens Advertising Group and Vestcom discuss breaking down silos between marketing and merchandising to deliver customer-first, data-driven shopper experiences.