Insights provided the rationale for a sprawling holiday-themed sensory program at Target β one grounded in a full-funnel approach to connecting retail media exposure with in-store activation.
Executives from Haleon, Walgreens Advertising Group and Vestcom discuss breaking down silos between marketing and merchandising to deliver customer-first, data-driven shopper experiences.
Seven signals are defining the future of commerce, media and the shopper experience.
Read on for insights from leading brands, retailers, agencies and tech providers.
Albertsons Media Collective unveiled a model for episodic, scripted content informed by retailer shopper insights from the outset of the creative process.