CPG brand marketers in this year's survey indicated that RMNs are as or more effective than other digital media, and they’ve increased investment in them, among other findings.
The Landscape highlights the various retailer media networks and partners in the marketplace, and gives P2PI member companies a chance to communicate their offerings.
Kimberly-Clark’s Kleenex is helping consumers discover just how many tissues they’ll need to deal with heartbreak through a digital tool leveraging the Amazon Ads ecosystem.
Omnichannel integration, AI advancements and commerce media are in full swing, but collaboration is key to retail media's continued success, according to SMG's Sean Crawford.
