Retail Marketing/In-Store

The Path to Purchase Institute in November honored some of 2023’s best campaigns for shopper engagement. Read on for details about the winners.

Book store Village Vanguard leverages the solution to observe viewership of promotional videos and advertising on in-store screens by tracking time spent by shoppers in front of the signage.

Using in-store retail media to maximize shopper conversions

​​​​​​​We showcase various best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards.

The platform connects advertisers with shoppers through digital audio advertising at more than 25,000 U.S. brick-and-mortar locations.

The Path to Purchase Institute's Q2 Commerce Quarterly report

During her opening keynote address, Allume Group's Andrea Leigh described how retail media is a complicated space but can yield incredible advantages.

Neptune will combine its network of in-store and digital solutions with the parent company of Coupons.com, its marketing platforms and its proprietary data.

The third annual Path to Purchase Institute program celebrates the year’s best integrated, digital, in-store and collaborative marketing activations, as well as a new category: packaging.

More than double the reach of digital audiences, in-store media enables brand advertisers to reach shoppers at scale, and drives measurable conversion.