Neptune will combine its network of in-store and digital solutions with the parent company of Coupons.com, its marketing platforms and its proprietary data.
The third annual Path to Purchase Institute program celebrates the year’s best integrated, digital, in-store and collaborative marketing activations, as well as a new category: packaging.
More than double the reach of digital audiences, in-store media enables brand advertisers to reach shoppers at scale, and drives measurable conversion.
Paul Brenner, SVP of Retail Media and Partnerships at Vibenomics, discusses how Mood Media and Vibenomics have come together to lead in-store innovation.
The Minneapolis-based printing company was recognized for packaging it created for four fragrances in Ulta Beauty’s private-label Eau de Toilette purse sprays collection.