Retail Marketing/In-Store

Using in-store retail media to maximize shopper conversions

Just before the merger closed, Quotient launched Brand Safety, a capability within its DOOH platform that helps advertisers ensure inventory is near points of interest, venues or businesses that align with their brand and messages.

​​​​​​​We showcase various best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards.

This year's guide features in-depth profiles from 12 leading companies.

The platform connects advertisers with shoppers through digital audio advertising at more than 25,000 U.S. brick-and-mortar locations.

The Path to Purchase Institute's Q2 Commerce Quarterly report

During her opening keynote address, Allume Group's Andrea Leigh described how retail media is a complicated space but can yield incredible advantages.

The platform leverages Profitero’s analytics and product intelligence to bolster brands’ retail media, content and organic search performance.

Neptune will combine its network of in-store and digital solutions with the parent company of Coupons.com, its marketing platforms and its proprietary data.

The third annual Path to Purchase Institute program celebrates the year’s best integrated, digital, in-store and collaborative marketing activations, as well as a new category: packaging.