SMG x Threefold's partnership director Amber Roberts will explore the increasingly complex advertising landscape and detail lessons learned over the company's 15 years building and operating major RMNs.
The company has raised $10 million to deepen its penetration within the category and expand its network of screens into all major areas of the grocery store.
Financial terms are not being disclosed but the deal has closed. The partnership will allow the two companies to offer their clients end-to-end commerce solutions.
The U.S. in-store digital media provider has hired a retail media expert focused on European, Middle Eastern and African markets to expand its global footprint.