10 CPG Brands Recognized for Packaging Redesigns The 2023 Designalytics Effectiveness Awards showcase food, beverage and personal care brands whose package redesigns sparked sales increases. 2023 OmniShopper Awards: In-Store Marketing Seven campaigns won OmniShopper Awards in five "In-Store Marketing" categories. 2023 OmniShopper Awards: Collaborative: Brand-Retailer Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories. 2023 OmniShopper Awards Case Studies The Path to Purchase Institute in November honored some of 2023’s best campaigns for shopper engagement. Read on for details about the winners. Sony’s AI Sensing Platform Expands With Retail Partnerships Book store Village Vanguard leverages the solution to observe viewership of promotional videos and advertising on in-store screens by tracking time spent by shoppers in front of the signage. Sponsored Designing Retail Media for Discovery and Trial Using in-store retail media to maximize shopper conversions REGGIE Awards: Excellence in Activation We showcase various best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards. Vibenomics, Stingray Advertising Create In-Store Retail Media Network The platform connects advertisers with shoppers through digital audio advertising at more than 25,000 U.S. brick-and-mortar locations. Sponsored Commerce Quarterly, Q2 2023 The Path to Purchase Institute's Q2 Commerce Quarterly report Retail Media Summit Keynote: 'How to Win' During her opening keynote address, Allume Group's Andrea Leigh described how retail media is a complicated space but can yield incredible advantages. First Previous 1 2 3 4 Next Last