The NPD Group shares insights into the booming prestige beauty category, others look closely at the buying mindset and habits of the sustainably conscious and … the drunk.
More than double the reach of digital audiences, in-store media enables brand advertisers to reach shoppers at scale, and drives measurable conversion.
The annual survey finds that consumers plan to spend a record amount on Mother's Day gifts this year, despite inflation, with more opting to gift experiences and subscription boxes than in prior years.
